Less than 53 percent of American adults say they visit the dentists every six months. Of those who forego dental care, six out of 10 say it’s because of the cost. Outsourcing dental billing gives your office the opportunity to focus on enhancing the patient’s experience. Relieve worries and customize your patient interaction instead of waiting on hold with insurance companies or sorting through insurance codes to resubmit paperwork.

Engaged With Clients

If your dental office has dealt with insurance companies for any amount of time, you know that the front office staff sits on hold for hours out of the day. When you staff is consumed with handling insurance claims, they naturally become frustrated. That frustration can spill over into the environment of the office.

When you opt for dental insurance outsourcing, your team spends that valuable time getting to know your patients, recognizing them by name, and making them feel welcome. Patients expect more than to have their name called out after signing in. In fact, 75 percent of consumers expect brands to make more of a contribution to their wellbeing. Patients who feel valued will return to the office and are more likely to recommend your services.

Expand Social Media Presence

If your dental practice is only posting to social media when you have a sale on teeth whitening procedures, you’re missing the mark with your clients. Outsourcing dental insurance billing means your staff has more time to answer questions, engage with patients, and promote office happenings on social media channels. Social media engagement is a great way to expand your clientele, as 71 percent of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Some social media content ideas for your dental office include:

  • Photos of office events (holiday parties, community engagements, school visits)
  • How-to videos
  • Product recommendations
  • Promotions for services
  • Industry news
  • Practical information (i.e. – ways to use toothpaste other than brushing teeth)

Build an online community by using the time you would normally spend processing a claim with insurance, posting photos on social media and sharing your brand with prospective patients.

Collect Unpaid Balances

When your front office or billing staff isn’t concentrated on pushing claims through the insurance gauntlet, they can focus on collecting outstanding patient balances and rescheduling missed appointments. Activities that can increase your office’s cash flow are much more productive than waiting on hold with an insurance claim representative. Allow your front office staff to increase revenue by building the schedule and connecting with patients whose services have not yet been paid in full.

Choosing to outsource dental insurance claims means your team is able to connect with your clients to make them feel more at ease, build your brand on social media, and focus on revenue-building tasks. Dental insurance outsourcing is a cost-effective way to better your dental practice as a whole and develop a reputation with your patients that builds customer loyalty.

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